The Tasty Bunch campaign
Video
Making the video
Hard to work up an appetite for your fruit and veg, kids rebelling at the sight of salad? Olympic gold medallist Justine Henin is happy to be a role model for a healthy lifestyle. She explains why the EU’s Healthy Eating Campaign gets her full support and emphasises the need to get kids on board – “Its fun to be fit” is her message.
Making the video: As part of the integrated campaign Tipik designed for the European Commission, which included events across Europe, an interactive website, competitions and support material, our audiovisual team managed to get Justine Henin on board and incorporated an animation into her interview, bringing in one of the campaign’s characters to bed the video into the campaign site.
DG Agriculture
The Tasty Bunch campaign
Tennis champion Justine Henin lends her support to the EU’s healthy eating campaign "The Tasty Bunch".