Sustainable tourism and cycling

Making the video

A boring work out during a spinning class at the local gym turns into glorious cycle ride through country lanes – welcome to what awaits those who Discover Europe by bike.

With over 66 000 kms of well maintained trails, Europe is a cyclist’s heaven on earth, as more and more people are discovering. The EuroVelo network is waiting for you to explore and this video will have you reaching for your trusty – not rusty – bike. Time to hop on and go for a ride.

Using the beauty of Brabant-Wallon, Belgium, the audiovisual team hitched a ride with a cycling event to produce a film that celebrates the pleasure of hopping on your bike. At a time when health and environmental issues are never far from the headlines, keeping fit while enjoying sustainable tourism is the key message.